According to Harris Interactive, one in five North American adults (19%) describe themselves as either “very” or “extremely knowledgeable” about vehicles. These “Influentials” are much more likely than “Non-influential” ordinary consumers to say they are more likely to talk to other knowledgeable people about the vehicles they are considering.
Males (82%) dominate the Influentials. Their […]
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Who Do You Trust When Buying a Car?
February 6th, 2008 at 6:47 pm » Comments (1)